Tour de Force

It looks like J.J. Abrams’ reboot of the Star Wars franchise is set to become the highest grossing movie of all time. With projected takings of Episode VII: The Force Awakens of £32.8 million in the UK and Ireland over the opening four day weekend period. Beating the previous record set by Jurassic World earlier this year. This can only be welcome news for Cumbria at a time when the region is in need of a boost. The iconic scene where the Resistance first appear in their X-Wing fighters on Derwentwater is undoubtedly a magical moment.

X-Wings of the Resistance low-flying over Derwentwater, Lake District.

Film critic Mark Kermode even admitted it brought a lump to his throat and a tear to his eye. After the recent floods caused by the destruction of Storm Desmond, the biggest movie of all time can definitely play a significant part in encouraging its army of fans to come and visit the area in the months/years to come. An influx of fresh visitors would undoubtedly provide a huge boost to Cumbria’s economy at a time when many local people and businesses have been (and continue to be) affected by the damage to the A591 at Thirlmere. We can only hope that more Hollywood Blockbusters choose to follow the wonderful example set by Abrams’ excellent movie, in utilising the spectacular scenery of the Lake District.

Please visit: Cumbria Community Foundation to donate to the Cumbria Flood Appeal 2015.


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